Due to the ever changing nature of the digital world, each year sets the standard for new innovative trends and the boundaries of ultimate tech convenience and luxury continue to be stretched.

Last year one particular phenomenon that we couldn’t get enough of was that of virtual reality technology.

Since their conception just a few years ago, the immersive headsets are now becoming one of the most innovative and desirable gadgets that techies can get their hands on.

In addition to becoming a consumer favourite, many major firms are also eager to compete and create the best virtual reality headsets on the market.

The demand for virtual reality is anticipated to benefit significantly as a result of the upcoming 2018 trend where providing the most personal and engaging digital experiences is key.

The concept of retailers providing the most bespoke experience for customers is one that has been prioritised and executed for years, however, this year, Karen Katz, President & CEO of Neiman Marcus Group believes there will be even more emphasis on boosting a customers service through the most personalised tech.•

Great customer experience in 2018 will come from blending technology with a more personalized touch. I think the people that can combine technology-powered personalization with a human will be the winners.”

According to Forbes, this year we will also see a large focus to Connecting online and physical store experiences and more retailers will leverage Amazon Alexa, Google Home and other voice assistants.

According to the most recent Mobility Report by Ericsson, by 2020, there will be roughly 6 billion smartphones in use. In addition, Gartner forecasts that by 2020 there will also be almost 21 billion IoT devices in use worldwide.**

The continued surge in the amount and type of connected devices demands that wireless networks must be able to cope with the demand and be designed for maximum capacity and the potential for future growth.

In the past few years, public WiFi hotspots have become a commodity service within a wide range of industries. Nowadays, cafes, libraries, universities, bars and even waiting areas are having to provide WiFi or risk potential customers going elsewhere.

However, in light of the upcoming GDPR regulation which will take effect this May, the way businesses provide WiFi to their customers is set to change. The new legislation within the industry mainly concerns the information that is collected through user login to such wireless hotspots and how it is safeguarded and stored.

Here at KBR our expert team have over 30 years’ experience within the WiFi and networking industry and we have designed and implemented a number of projects across a variety of sectors.

We pride ourselves on being a business WiFi provider, delivering high-speed WiFi and broadband to businesses and educational establishments to heighten both productivity and connectivity.

• Forbes. (2018). Retail Technology And Marketing Trends On The Rise For 2018. [online] Available at: http://Retail Technology And Marketing Trends On The Rise For 2018 [Accessed 24 Jan. 2018].\

•• secureedge networks. (2018). WiFi as a Service: A Game-Changer for Businesses in 2018. [online] Available at: http://Retail Technology And Marketing Trends On The Rise For 2018 [Accessed 24 Jan. 2018].

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